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Hotels & Lodging

Highly curated guest experiences and immersive cultural connection

Our lifestyle brands offer highly curated guest experiences that align with current travel habits, including work and leisure stays, prioritizing sustainability initiatives, integrated technologies, and immersive cultural connection.

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View of a hotel suite at the Ace Hotel Portland.
A record player in an suite at the Ace Hotel Portland.
A relaxing couch tableau at the Ace Hotel Portland.

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Press & Accolades

Alum partnering with Legends to create residential clubhouses and facilities for rabid college fan bases

This week, the Alum real estate brand announced a partnership with Legends to develop buildings in America’s college football hotbeds that contain residences, private membership clubs, meeting and event spaces, restaurants and, in warmer climes, outdoor pool clubs. A services agreement between Legends and Alum will see Legends operate the year-round membership clubs and restaurants and help Alum develop relationships with the college athletics world. Alum is offering a home-share program in which owners’ residences can be rented out when not in use, with Alum handling everything from booking to cleaning and maintenance. The concept is a collegiate affinity club crossed with a beach house.

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Hotels to Book for a Trip to Portland

Woodlark sets the standard for boutique luxury in Portland with well-appointed rooms, great customer service, and an exceptional bar...While Portland has yet to welcome a true five-star hotel, Woodlark delivers a luxury boutique experience in the city. The property took over two buildings—the former Cornelius Hotel and Woodard, Clarke & Co., a drugstore and wholesale pharmacy—and opened in 2018 to unveil 150 well-appointed rooms and suites.

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10 Reasons To Visit Portland, Oregon, This Spring

What’s old is new again at this Portland mainstay. Though the boutique hotel occupying a historic downtown structure has maintained its hip reputation since opening in 2007, the pandemic offered a unique opportunity to shift gears and freshen up. The 79 rooms are lighter and brighter than ever, thanks to a crisp paint job, lots of added greenery, and custom touches like batten wall features, APC denim blankets, and black chairs.

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Rendering of a future Alum Club residenceInside a luxurious room at the Woodlark Hotel.Inside a hip, fresh room at the Ace Portland.

Alum partnering with Legends to create residential clubhouses and facilities for rabid college fan bases

This week, the Alum real estate brand announced a partnership with Legends to develop buildings in America’s college football hotbeds that contain residences, private membership clubs, meeting and event spaces, restaurants and, in warmer climes, outdoor pool clubs. A services agreement between Legends and Alum will see Legends operate the year-round membership clubs and restaurants and help Alum develop relationships with the college athletics world. Alum is offering a home-share program in which owners’ residences can be rented out when not in use, with Alum handling everything from booking to cleaning and maintenance. The concept is a collegiate affinity club crossed with a beach house.

Learn More
Rendering of a future Alum Club residence

Hotels to Book for a Trip to Portland

Woodlark sets the standard for boutique luxury in Portland with well-appointed rooms, great customer service, and an exceptional bar...While Portland has yet to welcome a true five-star hotel, Woodlark delivers a luxury boutique experience in the city. The property took over two buildings—the former Cornelius Hotel and Woodard, Clarke & Co., a drugstore and wholesale pharmacy—and opened in 2018 to unveil 150 well-appointed rooms and suites.

Learn More
Inside a luxurious room at the Woodlark Hotel.

10 Reasons To Visit Portland, Oregon, This Spring

What’s old is new again at this Portland mainstay. Though the boutique hotel occupying a historic downtown structure has maintained its hip reputation since opening in 2007, the pandemic offered a unique opportunity to shift gears and freshen up. The 79 rooms are lighter and brighter than ever, thanks to a crisp paint job, lots of added greenery, and custom touches like batten wall features, APC denim blankets, and black chairs.

Learn More
Inside a hip, fresh room at the Ace Portland.